{"product_id":"sochang-towel","title":"Sochang Towel Set","description":"\u003cp\u003e\u003cstrong\u003ePreorder Note:\u003c\/strong\u003e \u003cspan style=\"color: rgb(81, 112, 255);\"\u003eThis item is available for preorder, even if it appears as “out of stock.” Your order reserves your 4-towel set from our next small batch. We estimate receiving our first batch around mid-November 2026 and will provide updates along the way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTraditional Korean cotton gauze towels made for the rituals your family repeats every day.\u003c\/p\u003e\n\u003cp\u003eOur sochang towels are lightweight, breathable, and designed for frequent washing — because a fresh towel should feel easy, not like a laundry commitment you regret later. Made from \u003cstrong\u003e100% unbleached cotton\u003c\/strong\u003e, sochang has been used in Korean homes for generations for its simple practicality: it washes well, dries quickly, and softens naturally over time.\u003c\/p\u003e\n\u003cp\u003eUnlike thick plush towels, sochang is not made to sit damp in the bathroom for hours. It is made for real daily use — after showers, face washing, bath time, hand drying, and all the little routines in between.\u003c\/p\u003e\n\u003cp\u003eEach set includes \u003cstrong\u003e4 sochang towels\u003c\/strong\u003e and comes \u003cstrong\u003eprewashed\u003c\/strong\u003e to help remove as much residue from the manufacturing process as possible. We still recommend washing before first use, because your towel deserves a proper hello before joining the family routine.\u003c\/p\u003e\n\u003cp\u003eCrafted in \u003cstrong\u003esmall batches\u003c\/strong\u003e, so we can stay close to our materials, suppliers, and quality standards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmall-batch quantities are limited\u003c\/strong\u003e. Preorder now to reserve yours before this batch sells out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e: We are still finalizing the label\/logo detail on the towel. The towel itself will not change, but the appearance of the logo or label may be slightly different in the final release.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight \u0026amp; breathable\u003c\/strong\u003e\u003cbr\u003eEasy to use, wash, and dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuick drying\u003c\/strong\u003e\u003cbr\u003eHelps towels stay fresher between uses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade for washing\u003c\/strong\u003e\u003cbr\u003eDesigned for frequent laundering and real family routines.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSofter over time\u003c\/strong\u003e\u003cbr\u003eGets better with every wash. Finally, something that improves after laundry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRooted in Korean care\u003c\/strong\u003e\u003cbr\u003eA traditional Korean textile made for modern daily rituals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThoughtfully sourced\u003c\/strong\u003e\u003cbr\u003eMade from 100% unbleached cotton and crafted in small batches with attention to materials, suppliers, and quality.\u003c\/p\u003e","brand":"haruxharu","offers":[{"title":"Default Title","offer_id":54524040511701,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/8459\/2853\/files\/haruxharuproductimagessochang.png?v=1787005535","url":"https:\/\/haruxharu.com\/products\/sochang-towel","provider":"haruxharu","version":"1.0","type":"link"}